Piknic Électronik, a weekly electronic music festival which takes place every Sunday throughout the summer in Montreal, Quebec, this year release the series of eye catching advertising. Playing with the event title, the artists witty mix exotic fruits with electronic DJ gears, the watermelon turned into turntable, orange as headphone and pineapple speaker. The objects are real photographed and then hand-painted in different vibrant colors. Excluding the prime location for promotion in Montreal, this series also display in Barcelona, Lisbon, Dubai, Melbourne and Santiago de Chile.
Concept, Copywriting and Art Direction: Rachel Lecompte and Gabriel Lefebvre (ethos)
Photography: Virginie Gosselin (Zetä Production)
Retouching: Lucas Bayzelon (Visual Box)
Production: Steve Desmarais
Painter: Marianne Stratis