The award winning London-Based creative agency, ManvsMachine presented the very eye-catching ident for rebranding the ITV2 channel in the UK. According to the agency “ITV2 is the naughty sibling of the ITV family, so we created a badly behaved channel brand system that disregards the norms of scheduling.” They created the physical simulations from random sequences which resulted in over 300,000 ident iterations. It takes to stay tuned-in for 36 years to enjoy every possible combination. Michael Marczewski, a Motion Designer at ManvsMachine, shows us the physics simulations and animation tests reel from this project.
The simulations and animation tests reel