In consumer mind, frozen food has always been labeled as stale and not fresh. Mila, a Polish supermarket, want to convince their customer about the freshness of their product. With a help of Y&R agency in Poland, the brands present a creative prank “The Live Fish Pack” for grocery shoppers. Let’s watch the clip below together.
As seen in the video, the fun fish packs, the dorada, mackerel and tilapia all are connected with WIFI, triggered a rattling surprise when shoppers approaching. This experiential prank allows customer to engage with the supermarket‘s direct message, “Surprisingly Fresh” which is more interesting than just telling them how fresh they are via ordinary and cliché advertising.